Why Marketing Team should have a BI strategy?
What is BI strategy? Business Intelligence(BI) is all about getting the right information to the right decision-makers at the right time. Data is usually being generated when a company performs its day-to-day operation. This raw data needs to be analyzed so that the management can come up with strategies for the future. Companies will be able to understand more about their customers, their habits and attitudes, to pinpoint customer’s preferences, to help them execute targeted