Derrick WongJul 20, 20204 minCustomer Centricity: Transforming the Entire Customer's Journey Through InsightsHow do we leverage on Insights to Identify, Analyse, and Engage with Customers for a personalised customer journey? There is a great...
Derrick WongJul 2, 20206 minWhy Is Sales & Marketing Alignment Important to B2B Organisations?It is important that we understand the importance of sales and marketing alignment as they are crucial for B2B businesses to bring in...
Derrick WongJun 19, 20203 minBusiness NOT as UsualThe current pandemic has certainly caused havoc in the business world, in all aspects. Many business conferences and other huge trade...
Derrick WongMar 25, 20206 minCustomer Experience for Hospitality Sector in the Covid-19 crisisIn many of my conversations with customers and partners during this Covid-19 crisis, many businesses have halt their plans/initiatives in...